Prepared for National Coatings & Supplies | Single Source Inc.

VIETEK × NCS

Full-Funnel, AI-Powered Demand Generation

Presented by Trillion Digital™ · Travis Talamo

Trillion Digital™ · Confidential
02 / 10

Where VIETEK & NCS Win Today

Private-label innovation plus national distribution already make VIETEK and NCS | SSI a go-to partner for collision, fleet, and industrial coatings. The opportunity: make your digital footprint match that real-world footprint.

200+
Locations Nationwide
38+
States Covered
5+
Major Brand Partners
VIETEK
  • Value · Innovation · Execution · Technology — built for real work in body shops & industrial repair.
  • Product-led portfolio: collision repair, industrial performance, PPE, cleaners, and surface solutions.
  • Sold exclusively through NCS | SSI's national store network and account managers.
NCS | SSI
  • 200+ stores, multiple DCs, serving automotive, aviation, industrial, fleet, and marine customers nationwide.
  • Distributor for PPG, BASF, Axalta, AkzoNobel, 3M, and more — plus proprietary programs like Log1c ICS.
  • Growing training and virtual estimating initiatives — but minimal public paid media presence today.
Trillion Digital™ · Confidential
03 / 10

Where We're Going in 30 Minutes

Four conversations. One clear picture of what's possible.

01

Top-Down Digital Snapshot

What Vietek.com and NCSssi.com signal today in search, content, and social — and what competitors are likely capitalizing on.

02

SEM & Display Plan

How to consistently capture high-intent searches from shops, fleets, and industrial buyers — and follow them across the web.

03

Social & Brand Layer

Turning education, product launches, and training into always-on social campaigns that support your field teams.

04

AI / Agentic Employees

How Trillion's agentic systems run large pieces of this for you — from bidding to reporting — 24/7, without adding headcount.

Trillion Digital™ · Confidential
04 / 10

Top-Down Digital Snapshot

Not an exhaustive audit — the 30,000 ft view that shows where paid media and AI have the fastest impact.

Search Presence
  • Vietek.com indexed and branded, but minimal search depth beyond core product pages.
  • NCSssi.com ranks for brand + some category pages — no visible paid search coverage.
  • 180+ Vietek locations in 38 states — a powerful asset that isn't being promoted in search.
Content & Story
  • Strong positioning around VALUE · INNOVATION · EXECUTION · TECHNOLOGY for VIETEK.
  • News posts showcase expansions, new lines, CARC coatings, and training programs.
  • Most of this story lives on-site only — not pushed through search, display, or social ads.
Paid & Social
  • No active Google Ads or paid social visible for VIETEK or NCS in brand and category searches.
  • LinkedIn showcase and industry content exist but are under-amplified for your scale.
  • This gap lets smaller competitors out-communicate you digitally, despite your national footprint.

The bottom line: Your brand strength and national reach are real — they're just invisible to buyers who search before they call.

Trillion Digital™ · Confidential
05 / 10

Where the Digital Gap Lives

The Offline Reality
  • 200+ physical locations, 180+ VIETEK stockists, account managers and techs in the field every day.
  • Deep relationships with body shops, fleets, and industrial buyers built over years of service.
  • Training, programs, and proprietary tools (Log1c ICS, Virtual Total Loss) that solve real problems.
The Online Reality
  • Most searches for collision supplies, coatings, and industrial paint don't see VIETEK or NCS ads at all.
  • Category-level education (CARC, corrosion protection, surface prep systems) is light in search.
  • Social proof and thought leadership aren't consistently retargeting site visitors or lookalike audiences.

Translation: You already did the hard part — the national footprint and product mix are in place. Paid search, display, and social are how we make sure every serious buyer who goes looking finds you first.

Trillion Digital™ · Confidential
06 / 10

Search Engine Marketing

When a qualified buyer searches for coatings, collision supplies, or industrial systems in your territories, they should see VIETEK and NCS first — not manufacturers or smaller distributors.

Core Campaign Themes
  • Brand & Navigation: protect VIETEK, NCS SSI, and store-name searches.
  • Category: automotive paint supplier, industrial coatings distributor, collision repair supplies.
  • Solution: CARC coatings, Log1c ICS, surface prep systems, and other high-margin lines.
  • Local intent: auto body paint near me + city/state overlays across store coverage areas.
How Trillion Runs SEM
  • Tight match-type and negative keyword control to keep spend on B2B buyers, not DIY searches.
  • Landing experience pointing searchers to the nearest location, correct product family, and NCS rep.
  • AI-enhanced bid strategies treating each store territory and product group as its own micro-P&L.
  • Always-on search term mining to continuously discover new profitable queries in coatings and repair.
Trillion Digital™ · Confidential
07 / 10

Display & Retargeting

Display is where we follow your best buyers around the web, keep VIETEK top-of-mind between orders, and introduce new product lines without waiting for them to visit the site again.

Audience Layers
  • Site visitors segmented by product family (collision vs industrial vs fleet).
  • Location-based audiences around NCS store trade areas.
  • Lookalike models built from high-value accounts and territories.
Messaging Tracks
  • What's New — product launches and performance stories from Vietek.com.
  • Problem-solution creative for corrosion, CARC, and surface prep failures.
  • Training & events: paint news, programs, store openings.
Controls That Matter
  • Frequency caps so buyers see you often enough to remember you, not enough to tune you out.
  • Placement controls to stay on brand-safe, industry-relevant content.
  • Bid adjustments by territory and audience quality to protect ROAS.
Trillion Digital™ · Confidential
08 / 10

Social Media Marketing

Your buyers live in very specific corners of social: collision repair communities, fleet maintenance groups, industrial safety and coatings feeds. Social is where we build VIETEK and NCS as the brands they trust there.

Core Platforms
  • LinkedIn: distributors, OEMs, and technical buyers — great for the NCS | SSI story and training programs.
  • Facebook / Instagram: local body shops, painters, and small fleets.
  • YouTube / short-form video: how-to content, product demos, and training snippets.
Content Pillars
  • What's New — product releases and performance stories.
  • Shop stories: wins from collision centers, fleets, and industrial clients.
  • Training & education: quick process tips, safety and compliance content.
Paid Social Layer
  • Boosted posts to store territories and lookalikes of your best customers.
  • Lead forms feeding reps and account managers directly.
  • Video view campaigns to warm up audiences before they search.
Trillion Digital™ · Confidential
09 / 10
This Is Where Trillion Is Different

AI / Agentic Employees

We don't just run campaigns with AI tools — we build AI systems that behave like always-on digital team members for you.

What Agentic Employees Do
  • Continuously mine search term reports, spot waste, and push new keyword opportunities into SEM.
  • Generate and rotate creative variants for display and social — then kill underperformers automatically.
  • Watch performance across 200+ territories and flag anomalies before humans feel them.
Why It Fits NCS / VIETEK
  • Your footprint is large enough that manual optimization doesn't scale well.
  • You have lots of SKUs and programs — exactly what agent workflows handle well.
  • We can train agents on your internal docs, product data, and sales playbooks — securely.
How We Engage
  • Start with 1–3 marketing agents focused on SEM, display, and reporting.
  • Layer in operations and sales agents as we see where automation produces the most lift.
  • Bundle AI retainers with media so you're paying for outcomes, not experiments.
Trillion Digital™ · Confidential
10 / 10

How We Can Start Together

Everything here is modular — tight around SEM + Display to prove it out, or a full program with social and AI from day one.

Option 1 · Search First

3–6 months  ·  $7K–$12K/mo all-in*

  • Core SEM build for brand + category + solution keywords.
  • Landing flow for store locator and key product groups.
  • Basic reporting and monthly strategy reviews.
  • Best to prove paid search in priority territories before scaling.
Get Started →
Recommended

Option 2 · Full-Funnel Pilot

6–12 months  ·  $18K–$30K/mo all-in*

  • SEM + Display + Paid Social around priority territories.
  • Launch 1–2 marketing agents for bidding, creative, and alerts.
  • Quarterly planning around product launches and programs.
  • Balanced mix of media + AI — big enough to see meaningful lift.
Lock This In →

Option 3 · AI-First Program

12+ months  ·  $30K–$50K+/mo all-in*

  • Bundle multi-channel media with a larger Agentic Employee rollout.
  • Custom workflows trained on your playbooks, pricing, and product data.
  • Shared experimentation roadmap and joint growth targets.
  • Best when there's exec alignment on using AI to transform marketing + ops.
Get Started →

*Ranges include media + management + AI/Agentic Employee retainer. Numbers can be tightened around specific territories, product lines, and growth targets on this call.

Trillion Digital™ · Confidential
1 / 10